June 25, 2012 – What women doesn’t love shopping for skin care products that can potentially make us look younger, more beautiful and even have anti-aging benefits? Most women use some typs of skin care or anti-aging product, and according to a report published in Inc mgazine last month (June 2012), American women buy more anti-aging skin care products than in any other country in the world.

Mintel conducted the study and found that American women spent $2.3 million on anti-aging skin care products last year (2011). The report states that American women were in the number one consumer spot with Germany, France and the United Kingdom the next highest spenders. Those are the countries where new anti-aging skin care products usually hit the market first, so that plays a big part.

Ths study also showed that 37% of American women have tried some kind of anti-aging skin cream but only 4% of American women have tried anti-aging devices like laser light therapy or ultrasound skin therapy. However, 41% of American women said they would try or already have tried an in-home skin therapy device or treatment.

As for the other top 5 consumer countries, 26% of the women in Spain have used anti-aging skin creams, 25% of German women, 24% of the women in France and 23% of the women in the United Kingdom have.

So what’s the moral of this story, or rather study? It’s probably that women in the U.S. want to have great skin and slow down the aging process but also would prefer to do it at home. If you’re one of the women in the U.S. purchasing all of those anti-aging skin care products or wanting to try a light therapy treatment, just remember that some work better than others. And while most women seem to prefer in-home treatments, it’s often best to get some professional advice from a qualified dermatologist before you start a new skin care product or treatment. Never try a chemical peel at home or use a laser device as it could cause severe skin damage if not used properly.

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